Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Chapter 3, Problem 3.1DQ
Summary Introduction
To discuss: The types of publics in
Introduction:
A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.
Expert Solution & Answer
Explanation of Solution
There are seven types of public in a marketing environment of a company:
- 1. Financial publics
- 2. Media publics
- 3. Government publics
- 4. Citizen-action publics
- 5. Local publics
- 6. General publics
- 7. Internal publics
Financial publics:
Financial publics influence the organization to acquire the funds.
Banks, stock holders, and investment analyst are the some of the financial publics.
Media publics:
Media public deals with the news, editorial opinions, features and others. This includes newspapers, magazines, televisions, and other social media.
Government publics:
Government publics play a vital role as it is required to have lawyers to consult on the marketing area issues, advertisements and others.
Citizen-action publics:
This is used to have a public relationship between the organization and consumers.
Local publics:
Local publics include the community organization and neighborhood residents.
General publics:
Every organization must look into the attitudes of the general public towards the services and products.
Internal publics:
Internal publics include the volunteers, board of directors, workers and managers.
Conclusion
Thus, the above-mentioned are the seven typical types of public in a marketing environment of a company.
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