Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 3, Problem 3.22MML
Summary Introduction
To discuss: The recent changes in the technological environment that impact marketing.
Introduction:
Technological environment refers to the changes in the environment due to the technological changes, which benefits as well as affects the business.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.With reference to this statement and the use of well expanded examples, describe the differences between B2B and B2C marketing
Describe your approach to marketing for the Home Care Agency.
Who is your principal competitor?
What are some strategies you can use to compete effectively?
With Home Care Agency, would it be possible to partner with a competitor in producing/distributing a particular product?
PLEASE EXPLAIN
business marketing (industrial, business-to business,B-to-B, or B2Bmarketing)?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardIn the recent year, scope of marketing has increased to a greater extent. Comment & explainarrow_forwardExplain , the role of relationship marketing and strategic alliances in business marketing. Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers. A strategic alliance is a cooperative agreement between business firms. Firms form alliances to leverage what they do well by partnering with others that have complementary skills. Why is relationship or personal selling the best way to promote in business marketing?arrow_forward
- Can you briefely explain about "Tesla car company and the marketing distribution network"?arrow_forwardPrior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forwardQuestions: Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why? The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.arrow_forward
- Consider the retail marketing mix. How did Kmart differentiate itself from other retailers with its free shipping program?arrow_forwardExplain how marketing is changing with new technologies such as virtual reality. Do you think such new technologies should be used for Converse's newly launched Thermo-Boots? Why or why not? Please no plagiarism.arrow_forwardWhich of the five marketing management orientations best applies to Chick-fil-A?arrow_forward
- In today's dynamic marketplace, discuss how strategic marketing initiatives can effectively balance the short-term goals of driving immediate sales with the long-term objectives of building sustainable brand equity and fostering customer loyalty. Illustrate the answer with real-world examples and consider the challenges and opportunities presented by emerging trends such as digital disruption, globalization, and shifting consumer preferences.arrow_forwardWhat characteristics of Relationship Marketing does Apple Company used? How do they strategize effectively?arrow_forwardAssuming you are a Marketing manager for Toyota, outline and explain necessary steps you would have taken before the institution recorded a decline in sales.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
