Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 3, Problem 3.22MML
Summary Introduction

To discuss: The recent changes in the technological environment that impact marketing.

Introduction:

Technological environment refers to the changes in the environment due to the technological changes, which benefits as well as affects the business.

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