EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 3, Problem 3.10AC
Summary Introduction
Case summary:
O and M Companies are a ride-sharing business that is filled with its advanced technology such as creating an app for payment by the customers. Many say that the ride-sharing business of O and M Company has many issues namely kidnapping, riders being attacked, and driver accidents. Thus, O and M Companies were banned.
To discuss: The business model on the basis of sharing economy.
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