EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 3, Problem 3.12AC
Summary Introduction
Case summary: Company WM revealed a beauty care products line went for young ladies as youthful as nine years of age. The product line was grown free of synthetics, synthetic colours and scents enabling advertisers to advance the "ecologically responsive" item offering to parents. Tween young men are not to be forgotten: Some kid improvement specialists state cosmetics for young ladies puts an excessive amount of accentuation on appearance while others state a little lipstick shouldn't origin ample distress.
To Discuss: The factors marketers should consider in developing campaigns.
Characters in the case: Company WM.
Ethics is also called as moral theory, the authority worried about what is ethically good and awful, correct and incorrect. The term is additionally connected to any framework or hypothesis of good qualities or standards.
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