EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 3, Problem 3.21MML
Summary Introduction
To discuss: The environmental sustainability and its importance to the marketers.
Introduction:
Environmental sustainability refers to the interaction with the environment to avoid the degradation or depletion of natural resources and to maintain the quality of the environment.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How should marketers respond to the changing environment?(AACSB: Written and Oral Communication)
Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking)
Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What are your thoughts on the use of children’s online games to disguise marketing to them? Do you consider this practice to be ethical or unethical? Link is listed below https://www.nytimes.com/2011/04/21/business/21marketing.htmlarrow_forwardPrior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forwardExplain environmentalism and consumerism. How are they linked to marketingstrategies? Provide examples of how brands (both products and services) have adjusted theirmarketing strategies during the global COVID-19 pandemic to address both theories.arrow_forward
- Which of the five marketing management orientations best applies to Chick-fil-A?arrow_forwardMarketing Plan - There is an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to the consumer. Vans can be converted to accommodate dog treadmills, featuring dog-friendly videos to keep your pet completely engaged. These vans will be managed by highly-trained staff who will go directly to the consumer’s home and exercise…arrow_forwardIn the recent year, scope of marketing has increased to a greater extent. Comment & explainarrow_forward
- Describe the tools B-to-B marketers use to engage customers. What are the challenges with B-to-B social media marketing?arrow_forwardMarketing Plan - Through personal experience, our group has identified an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. Many consumers within this population are young, working professionals. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. For young professionals, this can be challenging and time-consuming, especially for those who have high-energy dog breeds. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to…arrow_forwardEvaluating current consumer behaviors as it relates to societal and ethical sustainability – how has Netflix used this message? What went wrong/right? What can Interflix learn from Netflix to integrate into a well thought out sustainability plan? Describe the benefits to Interflix for creating marketing campaigns using sustainability.arrow_forward
- Questions: Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why? The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.arrow_forwardIn 500 Words What public relations efforts are in place to help promote Johnson & Johnson efforts toward social responsibility or sustainability?arrow_forwardWhile there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.With reference to this statement and the use of well expanded examples, describe the differences between B2B and B2C marketingarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios