Operations Management: Processes And Supply Chains (12th Global Edition) - Does Not Include Mylab Operations Management
Operations Management: Processes And Supply Chains (12th Global Edition) - Does Not Include Mylab Operations Management
12th Edition
ISBN: 9780134890357
Author: Lee J. Krajewski, Manoj K. Malhotra
Publisher: Pearson Global Edition
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Chapter 3, Problem 2DQ
Summary Introduction

To determine: Consequences of new product in the market.

Introduction

In 2012-13 PGC postponed the launch of its first car. This would have caused a loss of the image of the company. However, since it was its first attempt into a new market. It would not matter so much.At the most it would have cost a bit doubt on the company’s ability to deliver a car.

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