MyLab Operations Management with Pearson eText -- Access Card -- for Operations Management: Processes and Supply Chains
MyLab Operations Management with Pearson eText -- Access Card -- for Operations Management: Processes and Supply Chains
11th Edition
ISBN: 9780133885583
Author: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
Publisher: PEARSON
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Chapter 3, Problem 2DQ
Summary Introduction

To determine: Consequences of new product in the market.

Introduction

In 2012-13 PGC postponed the launch of its first car. This would have caused a loss of the image of the company. However, since it was its first attempt into a new market. It would not matter so much.At the most it would have cost a bit doubt on the company’s ability to deliver a car.

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