Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
9th Edition
ISBN: 9781259290619
Author: Michael Baye, Jeff Prince
Publisher: McGraw-Hill Education
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Chapter 3, Problem 21PAA
To determine

Total revenue generated.

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The Sydney Transportation Company operates an urban bus system in New South Wales, Australia. Economic analysis performed by the firm indicates that two major factors influence the demand for its services: fare levels and downtown parking rates. Table 1 presents information available from 2005 operations. Forecasts of future fares and hourly parking rates are presented in Table 2.Sydney’s economists supplied the following information so that the firm can estimate ridership. Based on past experience, the coefficient of cross elasticity between bus ridership and downtown parking rates is estimated at 0.2, given a fare of $1.00 per round trip. This is not expected to change for a fare increase to $1.25. The price elasticity of demand is currently estimated at −1.1, given hourly parking rates of $1.50. It is estimated, however, that the price elasticity will change to −1.2 when parking rates increase to $2.50. Using these data, estimate the average daily ridership for 2006 and 2007.
Case 1:  A local bakery has noticed a decrease in the demand for their pastries. They found out that a new bakery in town is offering similar pastries at a lower price. What should the local bakery do based on demand analysis? Case 2: A clothing store wants to estimate the demand for a new line of summer dresses. They have historical sales data for similar dresses. What method should they use for demand estimation? Case 3: A tech company is launching a new product. They want to forecast the demand for the product for the next year. They don't have historical sales data for similar products. What method should they use for demand forecasting? Case 4: A manufacturing company is trying to determine the cost of producing a new product. They know that the cost of raw materials and labor will increase with the number of units produced, but the cost of the machinery will remain the same regardless of the number of units produced. How should they categorize these costs in their cost analysis?…
In one month, a beef burger restaurant sold 2,500 personal beef burger at $2.50 per pizza. When this restaurant increased its price by 20%, its total revenue for the next month increased to $12,500. As a result of this price increase, however, the monthly sales of chicken meat decreased from 2,500 slices to 2,000 slices . Using the arc elasticity method, a) find the price elasticity of demand for this restaurant’s beef burger; and b) find the cross-elasticity of demand for chicken meat with respect to the price of burger. Comment on your result.
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