EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
Question
Book Icon
Chapter 3, Problem 1QA
Summary Introduction

To define: Meaning of marketing plan and difference between marketing plan and business plan.

Introduction: Marketing plan means the outline of objective and strategy that will define the marketing environment. Marketing plan outlines the plan till the product reaches final consumers.

Expert Solution & Answer
Check Mark

Answer to Problem 1QA

Marketing plan means outline of the marketing environment through which product will go on. Marketing plan is made for the process the product will be sold and business plan is made like how the product will reach to its final consumers.

Explanation of Solution

Given information:

Meaning of marketing plan and difference between marketing plan and business plan.

Marketing plan means the outline of objective and strategy that will define the marketing environment. Marketing plan is made when the product is ready to be sold in market, the way it will be presented to consumers, etc.

Marketing plan works on particular way to sell the product but business plan works on whole process from selecting raw material till it reaches final consumers. Business plan is made to outline the whole journey of a particular product or services.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Consider Airpod pros and the Phomemo D30, How is the value of airpod pros different and similar to that of phomemo D30 organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.
Hello Professor and Classmates, A new product I have purchased recently that I consider innovative is the new Samsung  Galaxy Buds 3 Pro. The earbuds provide the best sound from earbuds. It has audio that adapts to my surroundings it also uses the new Bluetooth version for better connection. Market innovation is important because it enables businesses to remain competitive, satisfy changing consumer demands, develop new goods and services, increase productivity, and eventually spur development by creating new possibilities.   Consider Air pod pros and the new Samsung  Galaxy Buds 3 Pro, How is the value of your innovative product different and similar to that of your associated organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.
Consider AirPods Pros and the Samsung Galaxy Buds 3 Pro. How does the value of airpod pros differ and compare to that of new Samsung Galaxy Buds 3 Pros organizations and customers? Consider how AI and other developing technologies may affect new product creation.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing