EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Textbook Question
Chapter 3, Problem 11QA
What is an action plan? Why are action plans such an important part of market planning? Why is it so important for marketers to break the implementation of a marketing plan down into individual elements through action plans?
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CHAPTER 4: CUSTOMER LIFETIME VALUE ASSIGNMENTStudent Guide & Assignment
Overview
The Customer Lifetime Value Assignment deals with entertainment streaming service Netflix.
Learning Objectives:
● Gain experience calculating customer lifetime value (CLV)
● Gain experience calculating cost per customer acquisition
● Consider optimization of the marketing mix based on CLV and cost per customer acquisition
Instructions
Consult the “Customer Lifetime Value Student Guide” before completing the assignment below.
Customer Lifetime Value Student Guide
Background
Netflix has become an online video streaming platform categorized by high loyalty for its original content such as “Stranger Things” and “The Great British Baking Show.”In 2000, Netflix was a movie rental service that delivered DVDs by mail. In 2007, the company began online streaming in the United States and in 2013 offered its first original content. In 2016 Netflix was available in 190 countries. Recent…
Use the information i provided to tell how using the SEO methodology, can try to guarantee that the site (JB Decor) will be in the first results (the first page) of a Google, whenever someone searches?
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY