EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 20, Problem 4CCS
Summary Introduction
Case summary:
Company A Incorporation is a software and hardware designing data storage company. Person V is the senior sales associate in that company. Company A engaged a new contract from Company B. It is a multimillion dollar contract for increasing company productivity levels and revenue for region.
Company A having record on providing high levels of customer service and standard quality. Company B is a part of Country U based consumer products firm. Person V and Person B discussed each other for a contract of software solutions. Then Person J from Company B does not impressed with that contract.
Company B wants a contract with low cost so they are looking for another three contracts. In which one firm offers the price of $7 million. Person B and Person J contacted Company A for final price negotiation of this contract and they need a final quote by 6th August.
To discuss: The way in which person V deals with reservations and what are those reservations.
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In your own. Describe below:
1.What is marketing?
2.How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing?
3.As a customer, what are your value requirements for customer satisfaction?
4.What are some of the key differences between sales and market orientation?
5.Why is marketing important and how does it play an important role in your life?
Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)
Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).
Which of the following questions that an audience may ask focuses on logic?
a. What is your background and experience?
b. How do I know I can trust you?
c. How can I verify this information?
d. Who benefits from this proposal?
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