The reason why personal selling is important to an IMC strategy. Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 1

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Chapter 20.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 2

Question

Chapter 20.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 3

Question

Chapter 20.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 4

Question

Chapter 20.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 5

Chapter 20.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 6

Chapter 20.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 7

Chapter 20.2, Problem 1PC

Summary Introduction

To explain: The reason why personal selling is important to an IMC strategy.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 8

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Answer 11

Ch. 20.2 - Prob. 1PC Ch. 20.2 - Prob. 2PC Ch. 20.3 - Prob. 1PC Ch. 20.3 - Prob. 2PC Ch. 20.4 - Prob. 1PC Ch. 20 - Prob. 1MA Ch. 20 - Prob. 2MA Ch. 20 - Prob. 3MA Ch. 20 - Prob. 4MA Ch. 20 - Prob. 5MA

Solution Summary: The author explains why personal selling is important to an integrated marketing strategy (IMC) strategy because it measures the effectiveness of the advertisement message on the customer’s mind.

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