The chairman of company T, Person ET, was concerned about the sustainability of his company with the present model of cars which were launched. The VP of R&D, Peron YK initiated G21 project, whose goal is to produce fuel efficient cars. Launched in 1997, G21 became the Prius. Initially, the sales for the car began at a slow pace but soon by the 2010, 500,000 cars were sold. In 2015, the company launched FCV in country C’s market which operated based on hydrogen. To determine: The situation of horizon 3 innovation in present automotive industry.

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Chapter 20, Problem 2.2C

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Case Summary: The chairman of company T, Person ET, was concerned about the sustainability of his company with the present model of cars which were launched. The VP of R&D, Peron YK initiated G21 project, whose goal is to produce fuel efficient cars. Launched in 1997, G21 became the Prius. Initially, the sales for the car began at a slow pace but soon by the 2010, 500,000 cars were sold. In 2015, the company launched FCV in country C’s market which operated based on hydrogen.

To determine: The situation of horizon 3 innovation in present automotive industry.

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