EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 20, Problem 20.23MML
Summary Introduction

To discuss: The principle which helps the marketing managers to evaluate the moral significance of the situations faced by them.

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Discuss the principles that will guide marketing managers to determine the moral importance of each situation they face.
Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
Discuss: How Marketing Management can be helpful/useful to Business Professionals?
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