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EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Question
Chapter 20, Problem 20.23MML
Summary Introduction
To discuss: The principle which helps the marketing managers to evaluate the moral significance of the situations faced by them.
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Students have asked these similar questions
Discuss the principles that will guide marketing managers to determine the moral importance of each situation they face.
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