EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 20, Problem 20.1DQ
Summary Introduction

To discuss: Compare and contrast the way societal marketing concept, marketing concept, and sustainable marketing concept meets the needs of the companies and consumers.

Expert Solution & Answer
Check Mark

Explanation of Solution

  • Marketing concept identifies the companies thrive by way of determining the present wants and needs of the customers and it satisfies them efficiently and effectively than its competitors.
  • It concentrates on the needs of short term sales, profits and growth of the companies by way of engaging the customers and its make sure that the customers gets what they need.
  • Societal concept focuses on the future welfare of the customers and whereas the strategic planning concepts focuses on the future needs of the companies.
  • Sustainable marketing concept is where it considers the both needs of consumers and companies.
  • It takes environmental and social responsible actions which meets both the present and future needs of the consumers as well as companies.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
For this activity choose a product from above and come up with the following:   What is your Product Name? What is slogan for your product? Who is your target market? What are the possible segmentations in this target market? What type of product? ( Convenience, specialty ,shopping, unsought)  What is the price for your product? Come up with a persuasive or informational label for your product? Does your product have a warranty?
New Product Development                                                                                         For this assignment find a new product in technology that may still be in the development process. Provide your own research findings about the product. Where is this product in the development process? What is your personal opinion on this new product? Would you purchase this product? How similar is this product to an existing product, name an existing product that is similar?   Provide a picture of your product:   Provide resources:
Survey research is the most popular technique for gathering primary data in the research process. For this assignment create a customer survey that can assist Starbucks coffee representatives, create a new product that will appeal to the majority including non-coffee drinkers.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning