MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Question
Chapter 2, Problem 8QA
Summary Introduction
To define:The meaning of ethnocentrism.
Introduction: Ethnocentrism is the term widely used in the social sciences and refers to an individual’s preference of his home country’s products over the products manufactured abroad.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How does one using the cultural relativism explain what is right and wrong?
How globalization impacts society? economic? and other people?
What are some important cultural dimensions?
Chapter 2 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
Knowledge Booster
Similar questions
- How does cultural relativism differ from moral objectivism ?arrow_forwardWhat can business do to prevent unexpected problems in dealing with socialcultural, economy and financial, legal and regulatory, and physical and environmental forces in global market?arrow_forwardHow does globalization intersect with social and political movements, such as nationalism and populism?arrow_forward
- How is Political structure a third important variable facing global marketers?arrow_forwardDiscuss the following question:What is culture and what are its four primary dimensions in business?arrow_forwardWhat is the difference between COO and Consumer Ethnocentrism (CE)? How can international marketers use their understanding of these factors to ensure success in overseas markets?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you