MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 2, Problem 12QA
Summary Introduction

To determine:The importance of sustainability in company’s marketing strategy.

Introduction:Marketers are those people who are required to identify the goods and services which consumers’ desire. They provide services by identifying the need of consumers which are ordered by companies to increase their sale ratio.

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