MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 2, Problem 7QA
Summary Introduction

To determine:The meaning of technological and sociocultural environments as per the marketers. The marketers’ need to understand these environments need to explained as well.

Introduction: Sociocultural environment refers to the immediate physical and social setting of the society in which the individual lives.Technological environment refers to the state of technology and science in the country and other related components.

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Students have asked these similar questions
What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global  marketplace?
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