Operations Management: Sustainability and Supply Chain Management (12th Edition)
Operations Management: Sustainability and Supply Chain Management (12th Edition)
12th Edition
ISBN: 9780134130422
Author: Jay Heizer, Barry Render, Chuck Munson
Publisher: PEARSON
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Chapter 2, Problem 3CS
Summary Introduction

Case summary:

There is a good market for automobile tune-ups and other related activities for many million vehicles in the U Country roads. Some of them are serviced by full service dealers and some by other specific service dealers. However, RL Company, JL Company and others have developed strategies for seizing the opportunity.

RL Company performs functions such as oil changing, lubrication and interior cleaning services. The place is vast and cars can be driven their abreast. In RL Company customers are greeted by representatives of the RL University. The person who greets will take the order.

Service personnel in neat uniforms will perform the necessary requirements of the customer. They have a standard three person team who split into themselves where one does lubrication, another one interior cleaning and the other with oil changing processes.

The service people are trained so well that the entire process will be completed in 10 minutes. The main motto is to charge less and provide better service than their competitors in the market.

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