Operations Management: Sustainability and Supply Chain Management (12th Edition)
Operations Management: Sustainability and Supply Chain Management (12th Edition)
12th Edition
ISBN: 9780134130422
Author: Jay Heizer, Barry Render, Chuck Munson
Publisher: PEARSON
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Chapter 2, Problem 18DQ
Summary Introduction

To determine: Global operations strategy for McDonald’s.

Introduction:

Operations strategy:

The operations strategy is the approach followed by a firm all over the world in all its servicing areas. The strategy might vary for different locations or be the same depending upon the strategy formulated by the strategic group of the firm.

Multi-domestic strategy:

The strategy is followed by firms to customize their offerings and services in a way that matches local conditions and requirements. They will wary for different locations.

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