Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 2, Problem 2.5DQ
Summary Introduction

To discuss: The reason why marketers practice control and how they control these practices.

Introduction:

An organization’s marketing process needs five marketing management functions.

They are given below:

  • Analysis,
  • Planning,
  • Implementation,
  • Organization,
  • Control.

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