Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 2, Problem 2.3DQ
Summary Introduction

To discuss: The differences between value delivery network and value chain.

Value chain is the full scope of activities that comprise of designing, production, marketing and distribution where organizations direct to convey goods or service from origination to conveyance.

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