Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 2, Problem 2.4DQ
Summary Introduction
To discuss: The elements and the ways marketers use integrated marketing mix.
The marketing mix alludes to the arrangement of activities, or strategies, that an organization uses to advance its image or item in the market.
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