Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 2, Problem 2.17VC
Summary Introduction
Case summary:
KM Company started its business in the year 1873 as a photo company. It sold cameras, equipment, and supplies to the final consumers. Environmental factors made KM Company change its market strategic.
Characters in case:
KM Company
To discuss: KM Company’s modified marketing mix and whether these changes are with its mission.
Introduction:
The various factors which are controlled by the company to influence the purchasing urge of the customers is termed as marketing mix.
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