Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 2, Problem 2.23MML
Summary Introduction

To discuss: The market segmentation, market targeting, differentiation, and position for implementing an effective marketing strategy.

Introduction:

Marketing strategy:

Marketing strategy is a practice that is designed to enhance sales and achieves sustainable competitive advantage.

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