Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 2, Problem 2.15VC
Summary Introduction
Case summary:
KM Company started its business in the year 1873 as a photo company. It sells cameras, equipment and supplies to the final consumers. Environmental factors made KM Company to change its market strategic.
To discuss: The mission of KM Company.
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