PRIN.OF OPERATIONS MANAGEMENT-MYOMLAB
PRIN.OF OPERATIONS MANAGEMENT-MYOMLAB
11th Edition
ISBN: 9780135226742
Author: HEIZER
Publisher: PEARSON
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Chapter 2, Problem 2.1VC
Summary Introduction

Case summary:

Company HRC brings the idea of “experience economy” into their cafe operation. The strategy is to incorporate the unique experiences into their operations. In recent years Company HRC has been looking to expand to “destination” cities as 70% of their guests are tourists.

To mention: The strategy changes that have taken place at Company HRC since it was founded in 1971.

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