PRIN.OF OPERATIONS MANAGEMENT-MYOMLAB
PRIN.OF OPERATIONS MANAGEMENT-MYOMLAB
11th Edition
ISBN: 9780135226742
Author: HEIZER
Publisher: PEARSON
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Chapter 2, Problem 1DQ
Summary Introduction

To determine: Whether Boeing could be labelled as a global or a transnational firm.

Introduction:

Global firm:

A global firm will look at the market as one global market. It will have a centralized headquarters which will coordinate the overall operation.

Transnational firm:

A transnational firm will have a global market but with customization for the individual regional markets. The strategy will be customized for individual locations.

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