PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<
PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<
12th Edition
ISBN: 9781337074674
Author: STAIR
Publisher: CENGAGE C
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Chapter 2, Problem 1DQ2

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Competitive forces affected the TUI’s system:

  • Relationship with customers and suppliers are the competitive forces affected the TUI’s system.
    • Because the travel company cannot decrease the prices according to the customer preferences.
    • As it is a huge operator, it makes complex to fix the prices...

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Southland Corporation's decision to produce a new line of recreational products resulted in the need to construct either a small plant or a large plant. The best selection of plant size depends on how the marketplace reacts to the new product line. To conduct an analysis, marketing management has decided to view the possible long run-demand as low, medium or high. The following table shows the projected profit in millions of dollars: Plant Size Low Medium High Small 150 200 200 Large 50 200 500 a. What is the decision to be made, and what is the chance event for Southland's problem? b. Construct a decision tree. c. Recommend a decision based on use of the optimistic, conservative, and minimax regret approaches.
2. Explain THREE strategies to gain competitive advantage.
If two competitors are aiming to accomplish the same objective, when is it that they realize that joining forces will allow them to accomplish the objective?
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