EBK PRINCIPLES OF OPERATIONS MANAGEMENT
EBK PRINCIPLES OF OPERATIONS MANAGEMENT
11th Edition
ISBN: 9780135175644
Author: Munson
Publisher: VST
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Chapter 2, Problem 13P
Summary Introduction

To determine: The strategy practiced by company BG.

Introduction:

Global firm:

A global firm will look at the market as one global market. It will have a centralized headquarters which will coordinate the overall operation.

Transnational firm:

A transnational firm will have a global market but with customization for the individual regional markets. The strategy will be customized for individual locations.

Multinational firm:

A multinational firm will have its assets and other facilities in at least one more country other than the home country of the firm.

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