Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Question
Chapter 2, Problem 13DQ
Summary Introduction
Case summary/Introduction:
The W’s Co. is planning to expand by opening 1000 restaurants by 2020. Selecting a new restaurant location can be a daunting task as there are many different considerations. Wendy is taking advantage of technology to help decide to locate new restaurant. Esri, a geographic information system helps to determine new location. The GIS integrates all the information into sales forecasting model to support decisions.
Characters in the case: The W’s Company
Adequate information: Software provides information on auto-traffic, customer demographic location, commercial claims, area safety etc.
To determine:
Certainty of decisions of store location.
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