MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 19, Problem 9LO
Summary Introduction
To Discuss: The various pricing tactics that could be utilised to fine-tune base price.
Introduction: Pricing decisions are the decisions that an organizations make when fixing costs for their items or services. Pricing is viewed as a component of an organization's marketing strategy since it impacts its association with various customers in the market.
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