MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
bartleby

Concept explainers

Question
Book Icon
Chapter 19, Problem 2LO
Summary Introduction

To Discuss: The variety of pricing objectives.

Introduction: Pricing objective supports the pricing procedure for an item and it ought to mirror an organization's strategic, financial, marketing and product objectives.

Blurred answer
Students have asked these similar questions
List and explain a variety of pricing objective
What are the advantages and disadvantages for each pricing strategy?
Describe the various pricing strategies that companies can employ in their marketing efforts.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning