MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 19, Problem 4LO
Summary Introduction
To Discuss: The theory of dynamic pricing.
Introduction: Pricing decisions are the decisions that a organizations make when fixing costs for their items or services. Pricing is viewed as a component of an organization's marketing strategy since it impacts its association with various customers in the market.
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MKTG 12:STUDENT ED.-TEXT
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