Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 19, Problem 6ALR
Summary Introduction

To discuss: The way how product-line pricing is helpful for both customers and retailers.

The practice of setting a less number of a prices for selecting the merchandise is refered as product-line pricing.

Blurred answer
Students have asked these similar questions
How is product-line pricing helpful to both retailers and theircustomers?
How can retailers create effective pricing strategies that balance profitability with customer value?
How does cost-based pricing differ from value-basedpricing?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing