Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 19, Problem 10ALR
Summary Introduction
To discuss: The way how cannibalization benefits a firm.
The process of raising sales by lowering prices so that most of the products are sold in the market is termed as cannibalization.
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