Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 19, Problem 4CTE
Summary Introduction
To discuss: Whether online shopping site which Person X usually visit uses psychological pricing or product pricing or any other strategies and whether any of these strategies makes Peron X prefer the site over a site of the competitors.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Imagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen. Which two B2B pricing tactics would you use to promote it? Why?
How can pricing be used as a tool for market segmentation and targeting?
what is the Competitive pricing between vaseline intensive care body lotion and other competitors?
Chapter 19 Solutions
Contemporary Marketing (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How might pricing strategies play a pivotal role in product/brand positioning?arrow_forwardSelect a basis for pricing your product (cost, demand, and/or competition). How will you know when it is time to revise your pricing strategy?arrow_forwardDoes "value" mean the same thing as "low price"? How do these concepts differ? Pick two competing brands from a familiar product category (watches, perfume, consume electronics, restaurants) - one low priced and the other high priced. Which, if either, offers the greatest value? Why might the strategy for setting a product's price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example of each. (4 points) Alicia is a self-employed hair stylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies discussed in the chapter, advise Alicia on her options to increase sales. Please be detailed in your response with why you are choosing each.arrow_forward
- What is algorithmic pricing?arrow_forwardWhat are the five major categories of pricing strategies? Give at least two examples of specific strategies that fall into each category.arrow_forwardWhich pricing strategy (or maybe a combination of strategies) is best for your product/service? Why? How did you come to this conclusion? What price will you offer your product(s) or service for exactly? Will you use any promotional strategies?arrow_forward
- What then is the product’s pricing based on, if not costs? Present the product’s pricing and what the pricing strategy should be for your company’s IT/digital product.arrow_forwardWhy do marketers use this ‘just-below’ pricing tactic?arrow_forwardWhich pricing objectives will you use for your product? Consider the product life cycle, competition, and product positioning for your target market during your discussion. PlayStationarrow_forward
- What is Captive product pricing?arrow_forwardhow does consumer pricing differ from business pricing? I'm having trouble with this conceptarrow_forwardHow can a company use pricing strategies to differentiate products within its product line and mix, and how can it avoid cannibalization of its own products?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
