Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 19, Problem 4CTE
Summary Introduction
To discuss: Whether online shopping site which Person X usually visit uses psychological pricing or product pricing or any other strategies and whether any of these strategies makes Peron X prefer the site over a site of the competitors.
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