Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily. The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership , and internships. To discuss: The way service S can buzz and develops its users base through social media platforms. Introduction: Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

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Answer 1

Question

Definition Definition Arrangement between two or more people whereby they agree to manage business operations and share its profits and losses in an agreed ratio. The agreement drafted and signed by the partners of the firm is termed as a partnership deed and contains various important clauses agreed between the partners such as profit/loss sharing, interest on capital, remuneration allocation of each partner, and drawings of a partner.

Chapter 19, Problem 4VC

a)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through social media platforms.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

b)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through websites.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

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Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.

1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies. • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.

Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.

Answer 2

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Definition Definition Arrangement between two or more people whereby they agree to manage business operations and share its profits and losses in an agreed ratio. The agreement drafted and signed by the partners of the firm is termed as a partnership deed and contains various important clauses agreed between the partners such as profit/loss sharing, interest on capital, remuneration allocation of each partner, and drawings of a partner.

Chapter 19, Problem 4VC

a)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through social media platforms.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

b)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through websites.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

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Answer 3

Question

Definition Definition Arrangement between two or more people whereby they agree to manage business operations and share its profits and losses in an agreed ratio. The agreement drafted and signed by the partners of the firm is termed as a partnership deed and contains various important clauses agreed between the partners such as profit/loss sharing, interest on capital, remuneration allocation of each partner, and drawings of a partner.

Chapter 19, Problem 4VC

a)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through social media platforms.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

b)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through websites.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

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Answer 4

Question

Definition Definition Arrangement between two or more people whereby they agree to manage business operations and share its profits and losses in an agreed ratio. The agreement drafted and signed by the partners of the firm is termed as a partnership deed and contains various important clauses agreed between the partners such as profit/loss sharing, interest on capital, remuneration allocation of each partner, and drawings of a partner.

Chapter 19, Problem 4VC

a)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through social media platforms.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

b)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through websites.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

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Answer 5

Chapter 19, Problem 4VC

a)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through social media platforms.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

b)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through websites.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

Answer 6

Chapter 19, Problem 4VC

a)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through social media platforms.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

Answer 7

Chapter 19, Problem 4VC

a)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through social media platforms.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

Answer 8

b)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through websites.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

Answer 9

b)

Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers. The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The way service S can buzz and develops its users base through websites.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

Answer 10

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Answer 11

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Answer 12

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Answer 13

Ch. 19.1 - Prob. 19.1LO Ch. 19.1 - Prob. 19.1LR Ch. 19.1 - Prob. 19.2LR Ch. 19.1 - Prob. 19.3LR Ch. 19.2 - Prob. 19.2LO Ch. 19.2 - Prob. 19.4LR Ch. 19.2 - Prob. 19.5LR Ch. 19.2 - Prob. 19.6LR Ch. 19.3 - Prob. 19.3LO Ch. 19.4 - Prob. 19.4LO

Solution Summary: The author explains how person K, a social network entrepreneur, came up with an idea and named as S to recognize and reward the customers on their online sharing actions.

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Chapter 19 Solutions