Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 19, Problem 1AMK
Summary Introduction

To discuss: The way how Bluetooth low energy (BLE) beacon could increase sales.

Introduction:

Bluetooth low energy (BLE) is the hardware transmitters which broadcasts the identifier to the nearest electronic devices.

Expert Solution & Answer
Check Mark

Explanation of Solution

Social media and applications for mainly for the smart phones but it do not take the benefits of identifying the users’ mobility or location. For this purpose Bluetooth low energy (BLE) beacon is installed to interact with the consumers when they enter the stores.

This device helps the store owner to intimate that the user is into the shop, accesses the loyalty of the consumers, and generates personalized promotions and finally sends these details to the smart phone of the shopper. Thus, the shopper can easily select the products through in-store navigation.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Write the best answer in the blank.  Here is your word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Home Depot targets the Professional segment (e.g. contractors, builders etc). They purchase in bulk and generally have specific delivery requirements because of the types of products they purchase. Home Depot uses what basis of segmentation to target their “Pros”: _______________________
This print ad is targeting a consumer that most likely falls into this Maslow’s Hierarchy of Needs category:  a) Self-Actualization  b) Physiological Needs  c) Love and Belonging d) Safety and Security  e) None of the Above
Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept:  a) Looking Glass Self b) Influential Self  c) Ideal Self  d) Extended Self e) None of the above
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning