MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 19, Problem 1VC
Summary Introduction

Case summary:

Person K, a social network entrepreneur came up with an idea and named as S. This is to recognize and reward the customers on their online sharing actions. They came up with the orange logo as she feels it will attract the consumer easily.

The target segment of online shopping service S is loyal online shoppers, college student, and mothers.  The main challenge for brand S is to attain the awareness and focus the consumers on its online services. This was done with the help of social sharing, partnership, and internships.

To discuss: The recent action of online shopping service S to its user-friendliness.

Introduction:

Social media refers to the social interaction and blend of technology to create a personal value of the users. It gains the attention of the consumers through various media sites. There are various media through which the brand managers to promote their marketing actions. The four major social media are F, T, L, and Y.

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