MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
bartleby

Concept explainers

Question
Book Icon
Chapter 19, Problem 1AMK
Summary Introduction

To discuss: The way how Bluetooth low energy (BLE) beacon could increase sales.

Introduction:

Bluetooth low energy (BLE) is the hardware transmitters which broadcasts the identifier to the nearest electronic devices.

Expert Solution & Answer
Check Mark

Explanation of Solution

Social media and applications for mainly for the smart phones but it do not take the benefits of identifying the users’ mobility or location. For this purpose Bluetooth low energy (BLE) beacon is installed to interact with the consumers when they enter the stores.

This device helps the store owner to intimate that the user is into the shop, accesses the loyalty of the consumers, and generates personalized promotions and finally sends these details to the smart phone of the shopper. Thus, the shopper can easily select the products through in-store navigation.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
In the Hair weave business, Which customer market segments (groups) are being targeted? How does the marketing of the product target customers based on their behaviors? Which groups of targeted segments do you believe offer the most capacity for growth and profit and why? What competition is the hair weave business facing in these most valuable segments?
In the Hair weave business, Which customer market segments (groups) are being targeted? How does the marketing of the product target customers based on their behaviors? Which groups of targeted segments do you believe offer the most capacity for growth and profit and why? What competition is the hair weave business facing in these most valuable segments?
In the Hair salon business, Which customer market segments (groups) are being targeted? How does the marketing of the  service target customers based on their behaviors? Which groups of targeted segments do you believe offer the most capacity for growth and profit and why? What competition is the hair salon facing in these most valuable segments?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage