Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 18, Problem 8ALR
Summary Introduction

To discuss: The advantages of changed break-even analysis over the basic breakeven formula.

Break-even point is where the firm earns no profit and no gains.

Break even analysis is used to determine the amount the product should be sold at a price to earn the sufficient revenue to cover the fixed and variable costs.

Formula to calculate the breakeven point:

Breakeven point (in units)=Total fixed costsGross margin or Contribution margin

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