Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 18, Problem 2C
Summary Introduction
Case summary:
In Country U people found it difficult to get the tickets to watch the tickets because of high prices. However, later Company S started customer bid option that is the customer bid on the unsold seats. The company has a website in which the customer can bid for the upcoming events. The company’s main aim in this unique pricing algorithm is to help in increase in attendance and revenue. Its business strategy also helped its partners maintain integrity of its sales channel.
To discuss: Whether auctioning is the best way eliminate unsold seats and reason behind it.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
When you make a purchase through Amazon, who bears the risk of loss? Why?
Think about trying out the computer hardware sales industry. In your opinion, new college grads are most suited to sell mainframes, supercomputers, or high-capacity storage systems. Why? What are the best reasons to pursue a career in selling computer hardware?
Prices can vary depending on many factors including the market andnovelty. Etsy allows anyone to sell goods that they’ve made in its onlinemarketplace. Go to www.etsy.com to learn more about Etsy. Then,search its sellers’ shops to find an item in which you are interested.Now, go to www.amazon.com and search for a similar item. DoesAmazon offer the same or similar product? Are there price differencesbetween Etsy and Amazon? How do Etsy and Amazon communicatevalue?
Chapter 18 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
Knowledge Booster
Similar questions
- How do you keep track of the items you have in your home, such as food, clothing, books, tools, etc.? What methods or tools do you use to organize, store, and label your items? How do you decide when to buy new items or get rid of old ones? What are some of the benefits and challenges of managing your home inventory effectively?arrow_forwardAssume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forwardChoose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…arrow_forward
- When shopping for a new car, which of the following should be the first step in the buying process? Calculate how much you can afford. Shop for a loan. Determine your transportation need. Obtain an estimate for auto insurance.arrow_forwardThere are many information sources on selling careers and career opportunities on the Internet. Two examples include Monster.com and CareerBuilder.com. Search the Internet for information on selling careers. Use your search engine to find career information on a pharmaceutical representative, Car salesperson, a field sales engineer, and a retail salesperson. Please outline the required skills for each of the category. Out of those, which one you think will be best suitable for you? Why?arrow_forwardBusiness product distributors are wholesalers that buy business products and resell them to business customers. True or false?arrow_forward
- Think about going into the business of selling computer gear. You think that new college graduates are best suited to sell mainframes, supercomputers, or high-capacity storage systems. Why? What are the best reasons to work as a computer gear salesperson?arrow_forwardWhy can traditional commerce, rather than electronic commerce, be a better way to sell items that rely on personal selling skills?arrow_forwardI need help with this homework. I have a write-up already but I need to add some more and get it together. Please take a look at what I've started. Include any sources or citations for it. Research and find a cold chain technology that is being used to ensure safe and healthy foodstuffs within a retail business of your choice. What federal regulations must be followed to ensure such safe and healthy food in that cool supply chain?arrow_forward
- There are some possible channel conflicts in insurance industry. Especially speaking about Lemonade, there could be many conflicts that may occur. Since the company is completely online, it could cause many of its consumers with some doubt while working with them. Since they’re working only online it could worry some possible customers since they do not have the reassurance of being able to go in person to speak with an employee. The company would have to truly show its customers that they have created multiple forms of communication to make sure the customers are being heard in the way that they like. Being fully online could also be very beneficial in today’s day and age because so much is being transitioned to online, it will show the company is moving toward the future. I do believe that there will be more insurance companies like Lemonade in the very near future. So much of our daily lives have been switched over to technology and this would be another be leap for the insurance…arrow_forwardIf you can choose to list your firm anywhere in the world, which country would you prefer? Why?arrow_forwardThe quantity of a product or service that businesses will make available at various prices is called?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning