Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 18, Problem 1EE
Summary Introduction
To discuss: The course of action that should be taken by Person X in this situation.
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Imagine you are the sales manager at a cell phone store. You recently read a customer review that said Steve, one of your salespeople, aggressively sold the customer a phone that cost more money than he originally wanted to spend. The customer said they reluctantly bought the phone, and now they are unhappy with how it works.
When you talk to Steve about the customer review, he says the customer showed interest in the more expensive phone and was happy with his purchase when he left the store.
This is a case of a contradiction in perspectives. You know Steve is not an aggressive salesperson, but he can get excited when selling a product he believes in. And, the customer is clearly not happy with their purchase.
How would you try to fix this situation? What would you try to do to make the customer happy? Write a response to the customer that addresses their concerns.
At a restaurant in Thailand, you can
only see the menu through your phone
which is then displayed on the table. As
you move your phone over the table
you will be able to see the different
categories and dishes. This is an
example of: *
O Augmented reality
O Artificial intelligence
O All the options are valid
O Virtual reality
Please help me with the following question. Very simple simple answer needed and no word limit.
Question.
Select a restaurant that you have recently been to. Analyse the atmosphere and physical environment of this service establishment. What image does the environment convey? Should the owner change anything to make the environment more appealing to customers? Do the people who eat there affect your evaluation of quality and value? Explain.
Chapter 18 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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