Chapter 18, Problem 41P

Core Assets and Capabilities

Consider the following well-known companies and their key products and services:

Required

Identify one thing that is a core capability for each. For example, for Apple, a core capability is the creativity of its product design people. Also identify one capability that companies have that is not core. For example, for Apple, the competence of the accounting and finance group, while important, has not been core to the company’s success.