Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
8th Edition
ISBN: 9780134473642
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 18, Problem 3CTQ
Summary Introduction

Case summary:

Company V is multinational financial services corporation relating to Country U.    It facilitates electronic fund transfers over the globe. It has invested funds on new payment processing systems and technologies such as mobile commerce.

Company V goes into public through IPO (Initial Public Offering) during the worst downturns in the economy. It has several factors working in its favour they are firstly it is one of the world’s best brand name. It don’t need to introduce itself to the investors.

Secondly, it has wide ‘economic moat’ which means its revenue generating capacity is protected by barriers to entry includes a powerful brand. Third, it is not really a financial services company in the sense issuing credit cards or lending money.

The stocks of the company performed well in the market during the turbulent stock market situations. Company V’s growth stands to benefit from three trends they are, rise of mobile commerce, more of the transactions shifting from cash to cards and the use of credit card is starting to increase in many parts of the globe.

Characters in case:

  • Company V

To discuss: Whether Company V considers it as becoming a lender through issuing cards itself or

lending money to the banks that issue cards.

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