The personal selling

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Answer 1

Question

Chapter 18, Problem 1LO

Summary Introduction

To discuss : The personal selling

Expert Solution & Answer

Explanation of Solution

The meaning of personal selling is as follows:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.

Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.

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Answer 2

Question

Chapter 18, Problem 1LO

Summary Introduction

To discuss : The personal selling

Expert Solution & Answer

Explanation of Solution

The meaning of personal selling is as follows:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.

Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.

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Answer 3

Question

Chapter 18, Problem 1LO

Summary Introduction

To discuss : The personal selling

Expert Solution & Answer

Explanation of Solution

The meaning of personal selling is as follows:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.

Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.

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Answer 4

Question

Chapter 18, Problem 1LO

Summary Introduction

To discuss : The personal selling

Expert Solution & Answer

Explanation of Solution

The meaning of personal selling is as follows:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.

Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 18, Problem 1LO

Summary Introduction

To discuss : The personal selling

Expert Solution & Answer

Explanation of Solution

The meaning of personal selling is as follows:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.

Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.

Answer 6

Chapter 18, Problem 1LO

Summary Introduction

To discuss : The personal selling

Expert Solution & Answer

Explanation of Solution

The meaning of personal selling is as follows:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.

Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.

Answer 7

Chapter 18, Problem 1LO

Summary Introduction

To discuss : The personal selling

Answer 8

Expert Solution & Answer

Explanation of Solution

The meaning of personal selling is as follows:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.

Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 18 - Prob. 1LO Ch. 18 - Prob. 2LO Ch. 18 - Prob. 3LO Ch. 18 - Prob. 4LO Ch. 18 - Prob. 5LO

The personal selling

Solution Summary: The author explains that personal selling is a two-way communication between the seller and buyer on the motive to make sales. Personal selling offers various benefits rather than other form of promotion.

To discuss : The personal selling

Explanation of Solution

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Chapter 18 Solutions