MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 17, Problem 6LO
Summary Introduction
To define: The objectives of sales promotion and the tool used to achieve sales promotion.
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity, advertising and personal selling.
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Chapter 17 Solutions
MKTG 9:STUDENT ED.-TEXT
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