MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 18, Problem 1LO
Summary Introduction
To discuss : The personal selling
Expert Solution & Answer
Explanation of Solution
The meaning of personal selling is as follows:
A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face-to-face encounter. Personal selling offers various benefits rather than other form of promotion. Personal selling plays major importance as there is decrease in the potential customers, as the product complexity increases, and as the value of the product increases.
Technology plays a major role in personal selling. Suppose the sales people are not updated or well informed about their products, customers might purchase from the stores knowing more than they do.
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Chapter 18 Solutions
MARKETING
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