MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 18, Problem 3LO
Summary Introduction
To discuss: The customer relationship management.
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Explain the goals of Customer Relationship Management
Discuss any two of the four types(trends)of customer relationship management and
their business value.
what is the purpose of customer relationship management systems?
Chapter 18 Solutions
MARKETING
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- Identify FIVE (5) benefits of customer relationship management systems.arrow_forwardExplains the Determinants of Customer Relationship Management.arrow_forwardExplain the core components of a Customer Relationship Management (CRM) system. How do these components work together to enhance customer interactions and relationships?arrow_forward
- Explain the core components of a Customer Relationship Management (CRM) system and their functions.arrow_forwardDefine Customer Relationship Management (CRM) and its key components, such as customer data management, sales automation, and marketing automation.arrow_forwardDescribe the primary customer relationship management application clusters.arrow_forward
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